Infrastructure for the agent-driven web

The web's biggest audience isn't human.

Agents now outnumber people on the internet. The audience has already shifted.

“When pricing and trust signals are buried in prose, the agent moves on. Your customer never sees the option.”

READINESS RESEARCH, INTRINSIC

Industry focus

E-COMMERCE
Scan your site

Each dot represents a scanned site

Readiness data

What agents need from your site

Seven dimensions we score on every scan. Percentages reflect typical aggregate scores across our sample — lower means more room to improve.

  • 01.Discoverability
    34%
  • 02.Legibility
    52%
  • 03.Freshness
    28%
  • 04.Trust
    38%
  • 05.Comparison readiness
    41%
  • 06.Action readiness
    19%
  • 07.Standards compliance
    11%

Dimension detail

Hover a row to see what we measure across 2,400+ scans.

The gap

Human-only sites vs. human + agent interfaces

The same journey looks different when the machine layer is explicit. Baselines are illustrative composites from scanner aggregates.

Human-only interface

Legibility

Marketing prose, implicit facts

35% typical baseline

Human + agent interface

Legibility

Canonical facts, stable IDs

88% target with Intrinsic

Human-only interface

Trust

Policies buried in copy

28% typical baseline

Human + agent interface

Trust

Provenance + boundaries explicit

82% target with Intrinsic

Human-only interface

Action readiness

Forms and guesswork

12% typical baseline

Human + agent interface

Action readiness

Declared machine actions

76% target with Intrinsic

Human-only interface

Standards

Fragmented or missing

15% typical baseline

Human + agent interface

Standards

One source, every standard

91% target with Intrinsic

Human-only interface

Commerce

Browse-to-buy only

22% typical baseline

Human + agent interface

Commerce

Query-to-transact paths

79% target with Intrinsic

By industry

Readiness isn’t evenly distributed

High-traffic categories often show lower readiness — more agent volume, more friction.

Agent traffic index → Readiness → E-commerceSaaSPublishersMarketplacesServicesFintech

Bubble size ∝ sites in sample. Dark fill = above composite average readiness.

Outcomes

One platform, four practical outcomes

01.
Be understood

Expose canonical facts, stable identifiers, and source hierarchy so agents represent the business accurately.

02.
Be surfaced

Improve how offers appear in research flows, shopping results, and agent-generated recommendations.

03.
Be trusted

Make freshness, provenance, and policy boundaries obvious so agents know what is authoritative.

04.
Be acted on

Support clean machine paths from comparison to quote, reserve, subscribe, or buy.

Aggregate scan data

2,400+ sites scanned

Average readiness across scanned sites

Legibility
52
Action readiness
19
Standards compliance
11
Trust signals
38
31 / 100

Average readiness

The next web interface isn't just visual. It has to work for the systems acting on behalf of your customers.

INTRINSIC

Start here

Scan first. Fix what matters.

See where agents get stuck — then close the gap with manifests, detection, and policy.